Monica Grisolia is one of the most highly regarded and respected real estate agents in Southern California. Not only because of her sales expertise, but for her position at Sherwood Country Club as the Senior Sales Associate.
The construction of a Sherwood home is clearly a complicated process. The sales and marketing process of the cycle is a complete juxtaposition of the intensive planning and labor involved in the assembly of the product. Monica must see that the "emotion" and the finely crafted details are conveyed to buyers that, in large part, are making a multimillion dollar investment in a home—as well as a lifestyle. Keeping a schedule with shifting contracts, intense negotiations, and collaboration with Lorie are part and parcel to a sales and marketing representative.
It is not often you meet someone with boundless enthusiasm for their profession. It is rarer to find someone that transcends an emotional experience of purchasing their "dream" home.
Not only does she skillfully collaborate with Lorie on the marketing plan, she must establish meaningful relationship, execute complex (often changing) sales contracts, counter offers and reports to be approved by senior executives at Castle & Cooke in Bakersfield.
Monica’s most important role is that of personally representing the finest product to the future homeowner—which involves an innate ability to connect with strangers–a tall order—and a gift.
What makes Monica successful in such a high stakes career is not an "austere" nature, Prada shoes or sparkle. It is, in fact, the opposite. Her charm, authenticity and unmatched attention to detail give rise to a certain attraction to the high "net-worth" buyer.
It could said that the process of selling an estate in Sherwood is as emotional for Monica and the development company is as emotional for the development company.
Monica manages the endgame of the construction cycle—the "sale" of the project... which is now a "home." Monica must guide the development company's arduous journey to shore, by orchestrating the final negotiation—to the project's ultimate intention... handing the keys to a buyer of Sherwood Development Company's latest creation.